- Signs stored within 15 km: 170 (154 from council or planning approvals for signs; 12 from operators' published sign lists; 4 from open map data).
- Within 5 km of the centre: 73.
- Traffic counts held: 65, 28 of them at 20,000+ vehicles a day.
- Busiest counted road: North Townsville Road, 40,734 vehicles a day.
- Most signs near one road: North Townsville Road, 54.
- People in the districts inside the radius: about 129,500.
Busiest counted roads
| Road | Vehicles a day | Signs within 1 km | Note |
|---|---|---|---|
| North Townsville Road | 40,734 | 54 | |
| Garbutt - Upper Ross Road | 34,652 | 33 | |
| Douglas - Garbutt Road | 33,912 | 24 | |
| Bruce Highway (Townsville - Ingham) | 32,044 | 13 | |
| North Ward Road | 27,122 | 43 | |
| Ross River Road | 23,644 | 27 | |
| Townsville Connection Road | 21,077 | 34 | |
| South Townsville Road | 20,437 | 24 | |
| Hervey Range Developmental Road (Townsville - Battery) | 18,927 | 9 | |
| Shaw Road | 18,111 | 4 |
Where the signs are
North Townsville Road (54), North Ward Road (43), Townsville Connection Road (34), Garbutt - Upper Ross Road (33), Ross River Road (27) and Douglas - Garbutt Road (24).
| From the centre | Signs |
|---|---|
| Under 2 km | 38 |
| 2 km to 5 km | 35 |
| 5 km to 10 km | 56 |
| 10 km to 15 km | 41 |
| Vehicles a day | Counts | No sign within 1 km |
|---|---|---|
| 20,000 to 50,000 | 28 | 1 |
| 50,000 to 100,000 | 0 | 0 |
| 100,000+ | 0 | 0 |
Biggest districts: Kirwan - West (15,100), Mount Louisa (10,700) and Annandale (Qld) (10,300).
Sign rules: Queensland
- Employment, industrial, commercial, centre and mixed-use zones generally take advertising; residential, open space and heritage zones drop out.
- Motorway reserves are left out. A new face under 75 m from a held sign ranks lower; 75 to 150 m is flagged.
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Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.