Billboard sites in Melbourne

59 signs and 5,554 traffic counts held for Melbourne, and the rules a new sign meets.

  • Signs stored within 25 km: 59 (58 from open map data; 1 from operators' published sign lists).
  • Within 5 km of the centre: 21.
  • Traffic counts held: 5,554, 900 of them at 20,000+ vehicles a day.
  • Busiest counted road: West Gate Freeway, 118,458 vehicles a day.
  • Busy roads with no stored sign within 1 km: Metropolitan Ring Road, Banksia Street, Manningham Road, Plenty Road, Greensborough Highway and Cemetery Road W.
  • Most signs near one road: Citylink, 17.
  • People in the districts inside the radius: about 3.17 million.

Busiest counted roads

RoadVehicles a daySigns within 1 kmNote
West Gate Freeway118,4585Motorway reserve
Monash Freeway92,8005Motorway reserve
West Gate Out-West Gate Out Ramp91,3823
Citylink87,08417
Princes Freeway86,0772Motorway reserve
West Gate Out-Citylink Out Ramp77,2092
Eastern Freeway76,8271Motorway reserve
Western Ring Road76,1301
Metropolitan Ring Road73,7760
Burnley Tunnel66,8779Motorway reserve

Where the signs are

Citylink (17), Springvale Road (10), Burnley Tunnel (9), Punt Road (8), Alexandra Avenue (8) and Swan Street (7).

From the centreSigns
Under 2 km2
2 km to 5 km19
5 km to 10 km6
10 km to 20 km12
20 km to 25 km20
Vehicles a dayCountsNo sign within 1 km
20,000 to 50,000607390
50,000 to 100,000290204
100,000+30

Biggest districts: Doncaster (26,900), Bentleigh - McKinnon (26,100) and Box Hill (25,300).

Sign rules: Victoria

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Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.