- Signs stored within 12 km: 38 (38 from operators' published sign lists).
- Within 5 km of the centre: 10.
- Traffic counts held: 29, 4 of them at 20,000+ vehicles a day.
- Busiest counted road: New England Highway (Yarraman - Toowoomba), 22,735 vehicles a day.
- Most signs near one road: Toowoomba Connection Road, 10.
- People in the districts inside the radius: about 117,500.
Busiest counted roads
| Road | Vehicles a day | Signs within 1 km | Note |
|---|---|---|---|
| New England Highway (Yarraman - Toowoomba) | 22,735 | 6 | |
| Toowoomba Connection Road | 22,346 | 10 | |
| New England Highway (Toowoomba - Warwick) | 19,700 | 4 | |
| Toowoomba - Athol Road | 15,942 | 4 | |
| Warrego Highway (Toowoomba - Dalby) | 14,488 | 3 | |
| Toowoomba - Cecil Plains Road | 12,136 | 0 | |
| Drayton Connection Road | 5,396 | 0 | |
| Charlton Connection Road | 4,111 | 0 | |
| Murphy's Creek Road | 3,489 | 4 |
Where the signs are
Toowoomba Connection Road (10), New England Highway (Yarraman - Toowoomba) (6), New England Highway (Toowoomba - Warwick) (4), Toowoomba - Athol Road (4), Murphy's Creek Road (4) and Warrego Highway (Toowoomba - Dalby) (3).
| From the centre | Signs |
|---|---|
| Under 2 km | 7 |
| 2 km to 5 km | 3 |
| 5 km to 10 km | 16 |
| 10 km to 12 km | 12 |
| Vehicles a day | Counts | No sign within 1 km |
|---|---|---|
| 20,000 to 50,000 | 4 | 1 |
| 50,000 to 100,000 | 0 | 0 |
| 100,000+ | 0 | 0 |
Biggest districts: Toowoomba - West (17,200), Darling Heights (15,600) and Wilsonton (14,600).
Sign rules: Queensland
- Employment, industrial, commercial, centre and mixed-use zones generally take advertising; residential, open space and heritage zones drop out.
- Motorway reserves are left out. A new face under 75 m from a held sign ranks lower; 75 to 150 m is flagged.
Search Toowoomba in the billboard finder
One free area search with a free account. Landowners: what your land is worth.
Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.