Billboard sites in Cairns

15 signs and 38 traffic counts held for Cairns, and the rules a new sign meets.

  • Signs stored within 15 km: 15 (14 from operators' published sign lists; 1 from open map data).
  • Within 5 km of the centre: 4.
  • Traffic counts held: 38, 30 of them at 20,000+ vehicles a day.
  • Busiest counted road: Bruce Highway (Innisfail - Cairns), 56,495 vehicles a day.
  • Busy roads with no stored sign within 1 km: Cairns Western Arterial Road, Smithfield Bypass and Anderson Street.
  • Most signs near one road: Bruce Highway (Innisfail - Cairns), 4.
  • People in the districts inside the radius: about 148,200.

Busiest counted roads

RoadVehicles a daySigns within 1 kmNote
Bruce Highway (Innisfail - Cairns)56,4954
Mulgrave Road43,6223
Cairns Western Arterial Road36,6710
Captain Cook Highway (Cairns - Mossman)36,1774
Smithfield Bypass29,1220
Anderson Street20,9770
Port Connection Road20,6442
Stratford Connection Road9,3912
Pine Creek - Yarrabah Road3,1520

Where the signs are

Bruce Highway (Innisfail - Cairns) (4), Captain Cook Highway (Cairns - Mossman) (4), Mulgrave Road (3), Port Connection Road (2) and Stratford Connection Road (2).

From the centreSigns
Under 2 km2
2 km to 5 km2
5 km to 10 km9
10 km to 15 km2
Vehicles a dayCountsNo sign within 1 km
20,000 to 50,0002919
50,000 to 100,00010
100,000+00

Biggest districts: Trinity Beach - Smithfield (18,700), Redlynch (14,500) and Cairns City (13,300).

Sign rules: Queensland

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Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.