Billboard sites in Sydney

208 signs and 389 traffic counts held for Sydney, and the rules a new sign meets.

  • Signs stored within 25 km: 208 (120 from council or planning approvals for signs; 86 from open map data; 2 from operators' published sign lists).
  • Within 5 km of the centre: 33.
  • Traffic counts held: 389, 286 of them at 20,000+ vehicles a day.
  • Busiest counted road: Bradfield Highway, 154,876 vehicles a day.
  • Busy roads with no stored sign within 1 km: Bradfield Highway, Concord Road, Junction Road, James Ruse Drive, Roberts Road and Joseph Street.
  • Most signs near one road: Botany Road, 18.
  • People in the districts inside the radius: about 3.25 million.

Busiest counted roads

RoadVehicles a daySigns within 1 kmNote
Bradfield Highway154,8760
Western Motorway140,50812Motorway reserve
Southern Cross Drive119,7202
Western Distributor112,0888
M5 East Freeway108,8672Motorway reserve
Princes Highway99,17416
Concord Road96,2330
King Georges Road87,0076
Lane Cove Road86,8783
Pacific Motorway86,5151Motorway reserve

Where the signs are

Botany Road (18), Broadway (17), O'Riordan Street (17), George Street (17), Bourke Road (17) and Lee Street (17).

From the centreSigns
Under 2 km12
2 km to 5 km21
5 km to 10 km59
10 km to 20 km86
20 km to 25 km30
Vehicles a dayCountsNo sign within 1 km
20,000 to 50,00020792
50,000 to 100,0007337
100,000+62

Biggest districts: Macquarie Park - Marsfield (26,500), South Hurstville - Blakehurst (26,500) and Ermington - Rydalmere (25,900).

Sign rules: New South Wales

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Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.