Billboard sites in Houston

334 signs and 1,200 traffic counts held for Houston, and the rules a new sign meets.

  • Signs stored within 19 miles (30 km): 334 (334 from the state's sign permit list).
  • Traffic counts held: 1,200, 559 of them at 20,000+ vehicles a day.
  • Busiest counted road: I-10, 318,361 vehicles a day.
  • Busy roads with no stored sign within 1 km (0.6 mi): I-610, SH 288, Jfk Blvd, US 90, FM 1093 and Fort Bend Parkway Toll Road.
  • Most signs near one road: FM 1960, 79.

None of them stands within 3 miles of downtown: the state's permit list covers signs beside controlled highways (interstates and federal-aid primary roads), not signs the city permits on its own streets.

Busiest counted roads

RoadVehicles a daySigns within 1 km (0.6 mi)
I-10318,36114
I-610304,3210
I-69294,52031
I-45266,0967
US 290229,57712
SH 288182,6590
SH 249145,49117
SH 225132,5743
Loop 8105,29411
Jfk Blvd75,6030

Where the signs are

FM 1960 (79), SH 6 (32), I-69 (31), SH 249 (17), FM 521 (16) and I-10 (14).

From the centreSigns
Under 1.2 mi0
1.2 mi to 3.1 mi0
3.1 mi to 6.2 mi0
6.2 mi to 12.4 mi66
12.4 mi to 18.6 mi268
Vehicles a dayCountsNo sign within 1 km (0.6 mi)
20,000 to 50,000343251
50,000 to 100,0007359
100,000+143119

Sign rules: Texas

Texas billboard rules in full

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Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.