Billboard sites in Boston

1,745 signs and 92,434 traffic counts held for Boston, and the rules a new sign meets.

  • Signs stored within 12 miles (20 km): 1,745 (1,745 from the state's sign permit list).
  • Within 3 miles of the centre: 1,024.
  • Traffic counts held: 92,434, 6,635 of them at 20,000+ vehicles a day.
  • Busiest counted road: General Casimir Pulaski Skyway, 212,782 vehicles a day.
  • Busy roads with no stored sign within 1 km (0.6 mi): Pilgrim Highway, Amvets Memorial Highway, Concord Highway, Cambridge Turnpike, Turnpike Street and Winthrop Shore Drive.
  • Most signs near one road: Washington Street, 922.

Busiest counted roads

RoadVehicles a daySigns within 1 km (0.6 mi)
General Casimir Pulaski Skyway212,782117
John F Fitzgerald Expressway187,090479
Yankee Division Highway185,64123
Sergeant William G Walsh Expressway167,19814
Pilgrim Highway149,2100
Amvets Memorial Highway137,9460
Savin Hill Avenue136,96932
Massachusetts Turnpike132,880659
Blue Star Memorial Highway116,2385
Broad Street114,561566

Where the signs are

Washington Street (922), Tremont Street (737), Beacon Street (685), Massachusetts Turnpike (659), School Street (640) and Franklin Street (625).

From the centreSigns
Under 1.2 mi468
1.2 mi to 3.1 mi556
3.1 mi to 6.2 mi514
6.2 mi to 12.4 mi207
Vehicles a dayCountsNo sign within 1 km (0.6 mi)
20,000 to 50,0005,6041,639
50,000 to 100,00057198
100,000+460190

Sign rules: Massachusetts

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Last updated: 14 November 2026. Guide only. Confirm all results with a council planner before you rely on them.